Thawing Out Icebox: Unfreezing Multi-Location Potential with an Innovative Digital Marketing Strategy
We helped Icebox consolidate multiple location websites into a single SEO-optimized website that showcases all locations, driving improved keyword rankings and lead generation via Google Ads.
🧩 The Problem: A Fragmented Digital Presence
Icebox was managing several location-specific websites, making it difficult to ensure brand consistency, track performance, and run cohesive marketing campaigns.
The structure also limited their ability to rank well in search engines, generate leads efficiently, or scale their marketing efforts as they expanded into new markets. They needed:
- A unified, scalable website
- An SEO strategy aligned to geography-based searches
- Paid ad support and consistent community presence via social media
🛠️ How Refresh Delivered
We overhauled Icebox’s digital footprint by merging all websites into a centralized platform, fully optimized for local SEO, paid search, and scalable growth.
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- Website Consolidation: Rebuilt all location sites into one SEO-optimized, scalable platform
- CMS Structure: Created dynamic templates for new and existing locations
- Local SEO Strategy: Focused on geo-targeted keywords and service pages per location
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- Ongoing Blogging: Published 10 SEO blog posts/month targeting high-value location-based keywords (40 posts in 3 months)
- Google Ads Management: Launched 5 targeted campaigns with A/B testing to optimize conversions
- Organic Social Media: Shared consistent posts highlighting Icebox’s community presence and seasonal service offerings
🚀 The Results
In just the first 90 days after launch, Icebox saw significant growth across search, content, and paid channels:
- 500 new keyword rankings
- 25 keywords ranked on page 1 of Google
- 40 SEO blog posts
- Targeting high-intent, geo-specific keywords
- 5 Google Ads campaigns launched
- 117 qualified leads driven across all locations
🔄 Why Icebox Continues to Work With Refresh
Ongoing Partnership: Icebox continues to rely on Refresh for SEO, content, Google Ads, and social media strategy.
Growth-Driven Approach: We continuously optimize campaigns to align with business goals and seasonal needs.
Scalable Platform: The unified website enables fast expansion as Icebox opens new service areas.
We’re proud to be Icebox’s long-term growth partner — delivering results that move the needle, every month.
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