Helping Inspired Capital Build a Website They Can Finally Manage
We partnered with Inspired Capital to rebuild their marketing site in Webflow, giving their team the ability to manage, scale, and grow confidently.
🔍 Why Did Inspired Capital Come to Refresh?
Inspired Capital approached Refresh through a referral from another happy client. They were considering moving their website to Webflow but needed an expert partner to ensure the transition was smooth, scalable, and properly structured.
Their old website had become a pain point for the marketing team — it was difficult to update, built on a rigid platform, and didn’t reflect the sophistication of their evolving brand. Inspired Capital was also redesigning their website to align with updated brand direction, and they needed a trusted partner who could bring that vision to life inside Webflow.
🛠️ What Did Refresh Help With?
Refresh was responsible for the full Webflow build, translating design into a highly functional, scalable, and easy-to-manage site. Key work included:
- Architecting and building 9 CMS collections for companies, podcasts, news, team members, and more
- Creating 6 reusable Webflow components for long-term flexibility
- Migrating and organizing a large content library
- Advising on CMS strategy to support a growing archive of media and firm activity
- Structuring everything to be scalable and intuitive for the Inspired Capital team
We also collaborated closely with their marketing lead to refine content structures and ensure CMS relationships worked smoothly. A key decision was implementing a multi-reference-based CMS architecture — allowing for rich content connections and simplified editing.
🚀 What Was the Outcome?
The end result was a polished, performant, and highly editable Webflow website that the Inspired Capital team could fully manage in-house — no dev tickets needed unless they want to.
The new site isn’t just easier to use — it’s also dramatically faster. Inspired Capital’s mobile PageSpeed score jumped from 44 to 72, with perfect 100s across Accessibility, Best Practices, and SEO . That’s a 64% improvement in performance on mobile — a huge win for users and SEO alike.
🔧 Ongoing Support
Inspired Capital now partners with Refresh on an hourly retainer for ongoing Webflow updates, site enhancements, and troubleshooting. We collaborate through Slack and Monday.com, giving their team quick access to expert help as needed.
Why Choose Refresh?
‍Strategic Webflow Expertise
‍We don’t just build — we help architect CMS structures that scale with your content and team, so you’re set up for the long haul.‍
- ‍Empowerment Through Simplicity: Our goal is to make your marketing team self-sufficient. No more dev bottlenecks — just clean, flexible builds your team can confidently manage.‍
- Thoughtful Execution: From multi-reference CMS design to performance optimization, we bring a deep understanding of both design systems and technical precision.‍
- Trusted by Teams Like Yours: Inspired Capital came to us through a referral — and now they rely on us for ongoing support. We act as a true partner, not just a one-time vendor.
Let Refresh help you turn a complex or frustrating website into a marketing tool your team loves using.
Ready to take control of your website?
Let’s build something you can actually manage. Get your free website audit now.
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Wherever you are, we’ll help you get to what’s next
Whether you’re launching, rebuilding, or scaling your  website, we’ve built flexible solutions to help you move faster, grow smarter, and get the results you’re after — no matter your starting point.
Launch a New Website
Start from scratch with a strategic, scalable website built for growth.
You need more than a website — you need a strategy that sets your business up to grow fast and look great from day one. We’ll help you launch with a clean, strategic site that sets you up to grow fast and look professional from day one.
Redesign & Rebuild Your Website
Turn an underperforming site into a high-converting, modern experience.
Already have a site but it’s underperforming? We’ll redesign and rebuild it to be faster, better optimized, and built to convert — no matter what platform you’re on today.
Webflow-Powered Solutions
Whether you’re migrating to Webflow or already there — we’ll help you scale faster.
Whether you’re launching, redesigning, migrating to Webflow, or scaling what’s already built — we’ll meet you there with expert design, development, and marketing support. With 10+ years of Webflow experience and premium partner status, you're in the right place.
+ Add Digital Marketing
Layer on SEO, paid media, and conversion strategy to fuel your growth.
Drive more traffic, convert more leads, and grow faster with a marketing strategy tailored to your website. Layer this onto any project to drive growth.
