Your Ultimate 2023 Small Business Holiday Shopping Guide

Morgan Miller
November 20, 2023
Your Ultimate 2023 Small Business Holiday Shopping Guide

National Small Business Saturday 2023 is just around the corner, and Refresh Digital Strategy is thrilled to introduce you to a few  of our absolute favorite small businesses. It can be easy to forget about the hidden gems right in our own neighborhoods. Small businesses are the heartbeat of our communities, and they deserve all the love and recognition. 

Our 2023 Small Business Holiday Shopping guide has something for everyone on your list — from the candle lover, art fanatic, pet lover, to the shop-a-holic. Support local this year and consider one of the businesses below to satisfy your shopping needs.

Apparel and Accessories 

Aspen + Company

Aspen + Company is your go-to source for clothing and merchandise with vibrant prints and graphics to celebrate a wide range of holidays and occasions including Christmas, Thanksgiving, Halloween, and more. They offer themed clothing and a variety of merchandise such as coffee mugs, can coolers, mouse pads, aprons, bags, stickers, keychains, notepads, and wood decor to match your festive spirit. 

Banyan Tree

Based in Cleveland and available online, Banyan Tree is a women's boutique, offering trendy and unique clothing accessories, and gifts.  Explore our cozy cardigans and shawls, known as Banyan Bags, designed for ultimate comfort. We offer a range of clothing, accessories, jewelry, and home and gift items; plus, they feature other local Cleveland-based small businesses!

Brixley Bags

Brixley Bags is your destination for high-quality, stylish packing cubes and travel accessories. We're dedicated to making your travels easier and more fashionable. Our products are designed with meticulous attention to detail to ensure top-notch quality. Join our community of satisfied customers and discover how Brixley Bags can enhance your travel experience.

Olive and Piper

Discover timeless and feminine jewelry at Olive & Piper, designed to make you feel confident and beautiful. Our pieces blend classic elegance with contemporary trends, offering versatility for everyday wear and special occasions. Crafted with attention to detail, our jewelry features 14K gold plating, rose gold tones, or silver tones, along with glass crystals, cubic zirconia, and hypoallergenic, nickel-free materials.

One Cat Too Many

One Cat To Many is an Etsy shop run by Pittsburgh native Emmalee Schattauer. She’s an expert in handmade jewelry using beach glass collected by her and her husband. Most of the glass was found on their frequent trips to Lake Erie, but there are also a few pieces that feature glass from California, Puerto Rico, and the Finger Lakes.

The Closet PGH

The Closet is a thrift store specializing in vintage and local clothing and accessory items around the Pittsburgh area. Fairly priced and locally sourced, The Closet helps customers feel good about what they wear and where it came from.


From vintage clothing to sneakers, Zeds passion for style shines through. Founded by Zed in 2018, they’ve been serving Pittsburgh and beyond, thanks to their online presence. With a range of curated fashion items, we invite you to explore our store and find your unique fashion statement.

Unique Gifts and Experiences

Garden Tower Project

The perfect gift for the gardener on your list, The Garden Tower is a vertical garden planter that allows you to grow up to 50 plants and vegetables in 4 square feet. As seen on CNN, the Garden Tower is perfect for a patio, urban environments, and indoor gardens. With 100% American-made parts (99% made in their home state of Indiana), the Garden Tower epitomizes the term “home grown.”

Modi Toys

Modi Toys is the award-winning original maker of the first-ever mantra-singing plush kids toys inspired by Hindu deities. Winner of Good Housekeepings Best Toy Award, their toys are perfect for people of all ages and special occasions including Diwali, birthdays, baby showers. Introduce the South Asian heritage and Hindu faith in a fun and engaging way by giving the gift of culture.

Paper Shoot Camera

Paper Shoot Camera is a revolutionary camera combining the charm of film photography with the convenience of a digital camera, founded on principles of creativity and sustainability by George Lin. It's an affordable and eco-friendly alternative to traditional film cameras, offering a unique photography experience. 

Pickled Stamps

Pickled Stamps is your one-stop shop for personalized rubber stamps and embossers. Create customized book embossers and rubber ink stamps online to leave your mark with style and precision. Perfect for adding a personal touch to your books, documents, and more.

Poi and Hun

Poi & Hun offers creative and minimalist planners and stationery to help you showcase your best self. Based in Redmond, WA, they specialize in customizable, elegant planners and stationery products, including half-letter discbound items. Stay organized and express your unique style with their thoughtfully designed products.

Shop Emily M

Discover a festive world of creativity at Shop Emily M. Choose from over 500 sticker designs, and explore customizable prints and stickers. These unique designs adorn a variety of merchandise, from clothing to magnets, enamel pins, and more. Get into the holiday spirit and add a touch of Emily M's artistry to your collection.


Kaylin + Kaylin Pickles

Kaylin + Kayling Pickles offers a range of flavors, and they provide pickles for snacks, recipes, or as standalone treats. They also offer subscription boxes and merchandise for pickle enthusiasts perfect for a holiday gift. Spread pickle happiness no matter where you are!

The Cookie Society

The Cookie Society is known for its distinctive tastes  based on classic favorites from childhood, and  other flavors that are usually only found in pies and cakes. Their cookies always have crispy rims, a tender core, and a chewy texture, decadently baked with real butter. Every one of their cookies, including Chocolate Chip, Banana Pudding, Salted Caramel, and Cookies & Cream, is lovingly handcrafted to order and fresh.

Homemade Bakers

Pennsylvania-based small business Homemade Bakers offers bake mix boxes, ideal for both kids and novice bakers. Each box comes with pre-measured, non-perishable ingredients for a brand-new delicious treat, a recipe booklet, and any additional ingredients the recipe calls for, such as parchment paper, toothpicks, or cupcake liners. From Caramel Apple Pie Bars to Honey Butter Rolls, you can’t go wrong with Homemade Bakers! Plus, they ship nationally.

Home and Decor

CE Craft Co.

CE Craft Co. offers hand-poured, uniquely scented candles available in various fragrances, sizes, and labels, made in small batches for a personalized touch. They also offer car fresheners, fragrance oil, and room sprays, erfect for gifting around the holidays. . Choose from prebuilt bundles or create your own fragrance oil bundle. CE Craft prioritizes quality with 100% natural soy wax and premium fragrance oils, offering affordable, eco-friendly home fragrance products that make great gifts for loved ones and yourself.

Crown and Paw

Pet lovers rejoice! Transform your pet photos into memorable pet portraits with Crown and Paw. Our expert designers use proprietary techniques to create personalized pet art that undergoes quality checks before your approval. Once approved, we print it on your chosen product, and ship your order with care and support animal welfare through donations to organizations like Humane Society International. Express your pet's unique personality with our one-of-a-kind prints, and share your pet's story to improve our community.

Del Caiman

Del Caimán is an art collective that represents renowned Cuban artists. They aim to connect the world with the natural, unpolished art that defines Cuba’s very soul but is rarely seen by the outside world. We guarantee that the artist in your life will be blown away by a unique piece crafted by a Cuban artists — such as original works of art from Daniel Ortega, Jorge Hidalgo, Nadia Porras, and more.

Let's Go Back Prints

Let’s Go Back Prints offers personalized, hand-drawn, prints featuring whimsical depictions of your favorite places, designed to capture the nostalgia of the places you'd love to revisit. Have a custom print idea in mind? Custom orders are welcome. ring your memories to life with Let’s Go Back Prints!

Mau Pets

Elevate your cat's comfort and your home's aesthetics with Mau Pet's modern cat furniture. Designed by cat lovers, each piece is made from top-quality materials and professionally crafted to merge functionality with artistry. 5% of all proceeds support animal welfare and environmental conservation, and for every product sold, a tree is planted. Mau's mission is to offer human-grade, comfortable products for your feline family members. Enjoy a 1-year warranty and a 45-day risk-free trial with our luxury cat trees, scratching posts, beds, and caves, providing both style and lasting comfort for your beloved kitties.

Well Told

Well Told offers  distinctive, high-quality products like custom candles and whiskey glasses engraved with your favorite city. Their  selection of life-inspired products can enhance every occasion, from casual get-togethers to once-in-a-lifetime celebrations, by blending clever and elegant design, thoughtfully personalized content, and great craftsmanship. 

An estimated $17.9 billion was spent on Small Business Saturday in 2022.  Small businesses are more than just places to shop; they're the backbone of our communities, the engines of innovation, and the source of some of the most memorable experiences you can find. Whether you're hunting for the perfect handmade gift, indulging in delicious treats, or discovering your new favorite boutique, make this Small Business Saturday a memorable one by showing your love and support to those who truly make a difference.

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